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Adega Graciosa
With more than five decades of history, Adega e Cooperativa Agrícola da Ilha Graciosa has built a solid and lasting reputation in the production and promotion of high quality agri-food products. The fundamental values that guide its mission include respect for local tradition, the tireless dedication of its employees, simplicity reflected in the purity of its products and transparency in all its operations.
- ServicesInnovative WebsiteE-commerce solutionsUI/UX Design & DevelopmentBrandingSearch Engine OptimizationCopywritingGraphic & Editorial DesignDigital MarketingSocial Media Marketing
Challenge
The Graciosa Island Winery and Agricultural Cooperative was facing several challenges in the digital era due to the Covid-19 pandemic and the need to expand its business. This included the lack of a functional online platform, limited presence on social media, lack of knowledge in branding and e-commerce, absence of an effective online store and the growing demand for Azorean products. To overcome these challenges, a thorough and strategic approach was required.
Solution
To face digital challenges, we created a website and online e-commerce platform for Adega Graciosa. In addition, we develop SEO strategies, CRM accounts, professional social media pages and targeted campaigns. This allowed for a stronger online presence, reaching a wider audience and boosting sales. The client also received training for autonomy in managing the solution.
Branding
Adega Graciosa's branding combines tradition and innovation. Its logo, labels, website and social media presence combine the rich winemaking heritage of the island and the Azores with a contemporary approach, captivating wine lovers. The logo is elegant and inspired by the landscape of Graciosa Island, while the labels tell unique stories. The website provides an immersion in the production of wines and local products, and social networks strengthen relationships with customers. This set creates a striking visual and emotional identity, consolidating Adega Graciosa as a reference in Azorean winemaking.
Design System
Adega Graciosa's design system is the backbone of its visual identity, a tangible expression of its passion for creating exceptional wines and products rooted in the rich winemaking heritage of the island and the Azores. Each component of this system is carefully designed to balance tradition and innovation, reflecting the essence of its origins while embracing the contemporary.
Mockups
Mockups play an essential role in materializing Adega Graciosa’s vision. They represent the bridge between our creative concepts and the real products that Adega Graciosa proudly shares with the world.
Each mockup is an expression of our dedication to showcasing the island's exceptional wines and products and telling the story in an engaging and authentic way.
Photography
In our product photos, we captured the essence of each treasure at Adega Graciosa, from the exceptional wines to the products that celebrate the authenticity of the Graciosa island. Our product photos celebrate the Adega's rich heritage, combining tradition and innovation to create a standout brand in the Azores.
Marketing Strategy
Our marketing strategy was a celebration of all the products that Adega Graciosa is proud to offer. From the renowned wines to the famous purple garlic, melon and jams, each item took place on the stage of our storytelling. We shared the rich heritage of the Azores through visual and emotional content with the aim of creating deep connections with customers.
