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Sousa & Ferreira
The inspiring story of Sousa & Ferreira begins in 1966 in Pico, where an entrepreneurial vision laid the foundations for a business that values local tradition, artisanal work, and transparency, culminating in an iconic brand in the Azorean business scene.
- ServicesInnovative WebsiteUI/UX Design & DevelopmentBrandingSearch Engine OptimizationCopywritingGraphic & Editorial DesignDigital MarketingSocial Media Marketing
Challenge
Aiming to expand to more islands in the archipelago, Sousa & Ferreira faced the challenge of strengthening its brand and improving the customer experience in a highly competitive market.
Solution
Lava's revitalized the brand's identity, creating a distinctive logo and remodeling the store to reflect confidence and modernity. A functional and captivating website was developed to simplify shopping and boost online sales.
Branding
Sousa & Ferreira's new visual identity was designed based on a monogram that combines the initials S, F and &, symbolizing growth, satisfaction and speed, values essential to the brand.
Design System
Lava's implemented a comprehensive Design System that harmonizes colors, typography, and images, ensuring consistent recognition of Sousa & Ferreira at all points of interaction with customers.
Wireframes
Detailed wireframes were created to optimize the functionality and design of the Sousa & Ferreira website and other visual materials, ensuring a cohesive, high-quality user experience.
These wireframes allowed the Sousa & Ferreira team to have a clear and precise view of what was being developed, making the implementation process more efficient and avoiding possible errors. They also helped ensure the brand maintained its visual identity consistent across all customer touchpoints.
Marketing Strategy
A digital marketing strategy was customized for Sousa & Ferreira, encompassing social media, targeted advertising, and content marketing, resulting in increased visibility and sales.
